There are a lot of military terms we use in everyday life like "fight", "battle", "out-maneuver", "threat", "pre-emptive strike" and "gather intel". We are relating our ministry or business to war when we compare and contrast these sayings -- looking for ways to win.
The late Colonel John Boyd, known as the “Fighter Pilot who changed the Art of War”, was an F-86 fighter pilot and commander who believed that "when at a disadvantage a competent pilot could still overcome that disadvantage by 'Attacking the Mind' of his opponent." His studies helped him better understand human reaction time and coin the term O.O.D.A. Loop [Observe, Orient, Decide, and Act]. His model for decision-making in air combat soon became an organizational business model.
Boyd's analysis demonstrated there are many cases when you're "out-gunned", but can still gain competitive advantages that bring victory. His example is that of an F-86 Fighter which was slower than the Soviet MIG-15. The MIG was faster and
could turn better -- but the American plane won more battles because the pilot's field of vision was superior.
The fact is that from where you sit you may not be as strong as the next guy, but may have a better view of what's really going on -- that helps you assess a situation better and faster than your competition. As a result you gain a clear competitive advantage that allows you to out-maneuver others -- who may be caught by surprise, put off balance, and not know what to expect -- that's when "playing with their mind" starts them second guessing themselves and making mistakes. Is that a Christian attitude -- well, it depends on the degree of character and application.
There is no doubt that our successes and promotions come from God -- sometimes despite ourselves, but most often using the creative mind and skills He gave us. That's where MoonDog Radio steps in -- I use that mind, talent, experience, and programming knowledge to help pastors, apologists, and personalities stay one step ahead of the competition through radio-social media production and consulting. A Chrisitan production and consulting firm like this can lift the media outreach burden from the pastor, apologist, or personality so that they can concentrate on research, writing, and teaching.
An effective media outreach keeps you relevant and engaged in the current discussion -- staying one step ahead of the competition and, at he same time, being prepared to react to what they do. With world-wide, real-time communication, and on-going rapid improvements in social media and technology, you need someone at the helm who can keep updating and revising your strategies to keep pace with the ever-changing environment.
Boyd's O.O.D.A. Loop is a useful lesson for any ministry or business.
His model outlines a four-point decision loop that supports quick, effective and proactive decision-making. The four stages are:
1. Observe – collect current information from as many sources as practically possible.
2. Orient – analyze this information, and use it to update your current reality.
3. Decide – determine a course of action.
4. Act – follow through on your decision.
You continue to cycle through the OODA Loop by observing the results of your actions, seeing whether you've achieved the results you intended, reviewing and revising your initial decision, and moving to your next action. The OODA Loop was modeled closely to the PDCA "Plan, Do, Check, Act" that William Deming championed from Walter Shoehart -- who was fond of the "classical pragmatists" Charles Sanders Peirce (1839–1914), William James (1842–1910) and John Dewey.
I'll speak more to their influences and the historic philosophies under-girding LEAN & SIX SIGMA methods in a future article.
Assess your situation today and learn how to have a better, faster, and more attractive media outreach. Allow MoonDog Radio to help you that clear competitive advantage today.
Blessings in Christ! MD